Investor & Borrower CRM

Raise capital from a CRM built for private credit.

Track every investor, borrower, and advisor relationship in one pipeline — built for funding cycles and loan maturities, not sales quotas.

The Problem

Generic CRMs weren't built for capital raising.

Salesforce and HubSpot are built for sales pipelines, not investor relationships, trust structures, or loan maturities. Teams end up bolting on spreadsheets to track funding stages and renewal dates — and the CRM stops being the source of truth.

How It Works

One record, from first contact to funded deal.

01

Capture a contact once — individual, company, or trust.

02

Track every deal and loan tied to that relationship in a pipeline.

03

Tasks, reporting, and renewal dates update automatically as deals move.

Core Workflows

What changes when your CRM is built for this.

ProblemInvestor relationships span individuals, trusts, and companies.
CapabilityContacts, Companies, and Trusts
OutcomeOne profile per relationship, not three disconnected records.
ProblemDeals stall without visibility into pipeline stage.
CapabilityDeals and Pipeline Management
OutcomeSee exactly where every raise and loan stands.
ProblemRenewal and maturity dates get missed in spreadsheets.
CapabilityFunding and Maturity Tracking
OutcomeNothing falls through the cracks at renewal time.
ProblemEmail follow-up happens outside the CRM.
CapabilityOutlook & Gmail integration with email tracking
OutcomeEvery investor touchpoint logged automatically.
Pricing

Priced for how your team actually raises capital.

Per-user pricing that scales from a single investor relations hire to a multi-advisor organization.

Starter
$109/user/mo$149
Best For
Emerging Fund Managers · Private Lenders · Small IR Teams
  • Contacts, Companies & Trusts
  • Deals & Pipeline Management
  • Tasks, Notes & Activity
  • Funding & Maturity Tracking
  • Includes 1 CRM · Setup from $1,500
Growth
$149/user/mo$199
Best For
Growing Capital Raising Teams · Multi-Advisor Organizations · Dedicated IR Staff
  • Everything in Starter
  • Outlook & Gmail Integration
  • Email Tracking & Engagement
  • Custom Fields & Workflows
  • Team Reporting & Dashboards
  • Up to 3 CRMs · Setup from $3,000
Enterprise
$189/user/mo$249
Best For
Large Private Credit Firms · Multiple Business Units · Complex Service Requirements
  • Everything in Growth
  • Custom Objects & Relationships
  • Workflow Automation
  • Advanced Reporting & Dashboards
  • API & Third-Party Integrations
  • Role-Based Permissions · Dedicated Implementation

The stated price reflects an 8 module discount. Subscribing to 3+ modules unlocks a volume discount applied across your full platform.

Better Together

CRM gets more useful the more you connect to it.

It's the record every other module reads from and writes back to.

CRM + Marketing

Turn pipeline stages into automated investor campaigns — no manual list-building.

CRM + Investor Portal

Give investors self-serve visibility into the same record your team works from.

CRM + Loan Origination

Move a contact straight into a funded loan without re-entering a single field.

Subscribe to 3+ modules and unlock volume discounts — up to 25% off at 8 modules.
See Bundle Pricing →
The Outcome

What firms get from a purpose-built CRM.

01

Eliminate duplicate entry between sales and servicing systems.

02

Cut the time your team spends on manual data entry.

03

One system of record for every investor and borrower relationship.

See your entire pipeline in one place.

Talk to a specialist about migrating off your current CRM.